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Ethnoornithology (also ethno-ornithology) is the study of the relationship between people and birds (from "ethno-" - relating to people and culture - and "ornithology" - the study of birds). It is a branch of ethnozoology and so of the wider field of ethnobiology. Ethnoornithology is an interdisciplinary subject and combines anthropological, cognitive and linguistic perspectives with natural scientific approaches to the description and interpretation of people's knowledge and use of birds. Like ethnoscience and other cognate terms, "ethnoornithology" is sometimes used narrowly to refer to people's practice rather than the study of that practice. The broader focus is on how birds are perceived, used and managed in human societies, including their use for food, medicine and personal adornment, as well as their use in divination and ritual. Applied ethnoornithological research is also starting to play an increasingly important role in the development of conservation initiatives. Like other branches of ethnozoology, ethnoornithology has been long undervalued as a resource for conservation, though this is now beginning to change. Mark Bonta's Seven Names for the Bellbird (2003), which highlights the importance of local traditions and practices relating to birds for the future of biodiversity conservation in Honduras, and Ricardo Rozzi´s Multi-ethnic Bird Guide of the Sub Antarctic Forests of South America (2003), which focuses on the integration of traditional ornithological knowledge and environmental ethics in southern Chile, provide good examples of this trend.